Medical monitor Chinese, "dedicated specialist" is the trend

As early as 2012 Komen produced the first neonatal monitor, only patient monitoring, multi functional monitor medical device classification, specifically for the design of the neonatal monitor actually unable to register, but experienced difficulties after the neonatal special monitor finally Koeman successfully registered, and opened a medical monitor "dedicated specialist" era to promote the innovation of the whole industry.

The medical monitor can life parameters real-time and continuous monitoring of patients, has important clinical reference value in the United States, the monitor is equipped with rate has reached 80%, but this figure is only 20% in China. Chinese along with raising the level of health care, domestic hospital monitor equipment rate began to rise sharply, absolutely good environment to a large number of local medical device manufacturers to rise, MINDRAY, Coleman, Riban, Wright and Jin Kewei, Bang Jian is the wave of the tide to get benefit.

The Coleman was founded in 2002, MINDRAY is already born in 1990s. In the early development of the industry, because the market is large enough, the similar products, the same sales system is not a problem, every family has been considerable development, but to go more robust and long-term, get rid of the "copycat" impression, really compete with foreign brands, to achieve competitive differentiation, which lies in innovation, at the same time to break their own, can have a courage to subvert the existing market structure. Coleman's "special special" monitor, is the beginning of domestic medical innovation monitor.

A failure to bring new product ideas

The newborn Koeman specialized monitor, the key moment came in 2008. That year, the Jiangsu Province People's Hospital neonatal 200 Taiwan medical monitor, tried several products, the effect is not ideal, to provide equipment to try to let the accurate rate of oxygen later Koeman, data is higher than the other, but with blood tests, because in front of sales and logistics company communication failures, to the hospital with a strange combination of circumstances is suitable for children to eat medium sleeve bag, causing blood pressure test data error, then the Nanjing manager Yi Mingsheng Koeman later recalled, was anxious to find a seam drill down to. Fortunately, director of Neonatology and gave a chance to test again re equipped with neonatal cuff, obtain satisfactory results.

But this error also let Koeman began to reflect, trying to optimize logistics and logistics process. The first is the idea can send neonatology devices are equipped with the default neonatal cuff? At the same time will default to boot the newborn mode? Because once there is a hospital in monitor with other brands, forgot the default mode for adult newborn pattern, causes the child to arm bruises; later Koeman, why not do a newborn special monitor?! In the past a monitor in all departments of the general approach is clearly not enough fine, monitor the dedicated specialist can greatly improve the security, usability and accuracy etc..

This idea in a way in fermentation Koeman estimates the market for newborns, special monitor demand, decided to Kerman project in 2009, to the development of this new product. Medical instrument product cycle is very long, until 2012, C60 special monitor - comin newborn is the world's first dedicated monitor that newborn officially released, when the product registration and experienced product classification problems mentioned above. However, no difficulty can stop the real innovation, neonatal monitor released soon Koeman, both market will face a re shuffle pattern.

Open the "monitor" specialist special Koeman Era

The birth of newborn special comin C60 monitor, opened the era of dedicated specialist medical monitor. In the first session of the Chinese Medical Association Branch of newborn venue, C60 is not accepted by the industry, but in the fifth session of the conference of newborn branch of Chinese Medical Association, C60 with three years of sales, at the same time with a neonatal incubator, neonatal ventilator, air feed mixer, so that the industry experts and colleagues eyes.

On the one hand, Coleman C60 newborn specialized monitor to avoid security risks using adult models of blood pressure measurement of medical personnel misoperation, the first neonatal apnea self-help function and oxygen concentration monitoring function, let it become a standard monitor six parameters of the two new parameters. On the other hand, to create a new pediatric hospitals need related equipment for the world's top raw materials and technology in Kerman, high quality and high performance, full function rather than low price to conquer the user.

At first, a challenge to the customer from Kerman development specialized monitor neonatal inspiration; after this, Komen has always adhered to the hospital user demand, real demand for R & D personnel and sales together to monitor the use of field investigation to the end user, rather than with the GE, SIEMENS, PHILPS and other industries. Behind the parrot. Now Coleman has grown into a size of more than 1000 people, nearly 300 people R & D team.

As the sponsors and advocates the concept of dedicated specialist "monitor, after Coleman C60 neonatal monitors, also have a dedicated R & D and manufacturing production monitor and emergency transport special monitor, monitor and other new products for cardiovascular. The birth of experience and special C100 C60 cardiovascular monitor some different approaches but equally satisfactory results it was 2012, Corman, R & D department Wang Xinghong in the third people's Hospital of Nanning city survey, acardiologist from patients met the alarm arrhythmia, but take the patient to the Department with twelve lead electrocardiogram, the patient's heart abnormalities disappeared again, let the doctors and nurses are dumbfounding in fact, this story often staged in the Department of cardiology. So Wang Xinghong to the headquarters to write a 8000 word report, suggested a monitor, a when ECG 15 days later, he received a reply, a word.

No object to follow the road of independent research and development difficulties, but Corman determined to embark on a path of their own. In November 2013, C100 moldopening successfully, and eight patents and three utility patents. In fact, as of now, Coleman has won more than 250 domestic and international patents and government incentives and support, product testing data accuracy, safety and stability make the industry look askance. Coleman are even used in China aircraft carrier, aircraft carrier can meet the equipment must be anti radiation, anti moisture, bumps and other special needs to adapt to.

In the high-end positioning, to make up for the lack of brand of domestic medical equipment

Yi Yong founder Coleman often ask myself and the team, "why Chinese manufacturing cannot reach the world-class level? China has the world's best OEM factory, most of the world famous brand products are in China production." The birth of C60, C100 and other special monitor and make easy Yong team realized that Chinese was unable to make the world's leading products, not our ability and the production process is not up to us, but to Chinese lack of confidence in the market, always will be positioned in the low-end products sold in china.

When one is aware of this, Corman decided to act in a diametrically opposite way, to redefine its special brand monitor. Coleman to the introduction of the latest production lines, equipment and raw materials for the leading, with the most abundant functional departments to meet the actual needs of users, through high-quality, high-performance, full-featured, won the reputation in the hospital where the user. In the high-end product positioning also bring more profits to Coleman, so as to have more resources into research and development, creating more good products, eventually forming a virtuous circle.

Especially in the special field of neonatal monitor gained rapid growth, Coleman, to rewrite the pattern of the market, breaking the original balance of medical devices industry. At present, Coleman is already a global monitor products most of the manufacturers, even the most stringent Brazil market review of market access, Coleman has become the second after MINDRAY to enter the Brazil market of medical monitor manufacturers.